Strategic Messaging

The imPAC Model™ is an elegantly simple tool designed to help you craft more impactful and strategic messages.

Begin with the end in mind. Start with being crystal clear about your Purpose for speaking: what do you want to influence your audience to Do, to Know or to Feel? Only after that final destination is clearly established should plan how to best reach it.

This model would be ideal to use as the foundation for any kind of communication initiative your team may be launching. Or it works great simply as a leadership development practice: refining the skills necessary to deliver executive-level messages for senior managers