The imPAC Model™ is an elegantly simple tool designed to help you craft more impactful and strategic messages.
Seek first to understand, then to be understood. The best strategic messaging incorporates strategic thinking: “who is my audience and how
It’s not simply what you say but also how you say it that influences others. This final step is about both customizing the content and crafting
Begin with the end in mind. Start with being crystal clear about your Purpose for speaking: what do you want to influence your audience to